Marketing & Business Development Intern

Marketing & Business Development Intern

Employer: WTDC
Location: Miami, Florida | On-site
Employment Type: Internship | Part-time, approximately 20 hours per week
Schedule: Flexible hours available to accommodate academic commitments
Duration: Fall 2026 | Approximately 90 days
Compensation: Paid | $15 per hour

Position Description

WTDC is seeking a motivated Marketing & Business Development Intern to support the company’s marketing, prospecting, customer outreach, and sales-development initiatives.

The intern will gain hands-on experience creating marketing content, conducting market and competitor research, identifying prospective customers, supporting email and social media campaigns, and maintaining customer information within WTDC’s sales and marketing platforms.

This internship is designed for a student interested in marketing, sales, international business, logistics, or business development. The intern will work closely with WTDC’s Sales and Marketing team and contribute to campaigns promoting services such as transportation, warehousing, and Foreign-Trade Zone consulting.

Responsibilities

1. Business Development and Prospecting
   • Research and identify prospective customers within selected industries and market verticals.
   • Pursue key contacts at companies that may benefit from WTDC’s logistics, warehousing, transportation, office-space, and Foreign-Trade Zone services.
   • Build and organize prospect lists in Excel and other approved systems.
   • Conduct preliminary due diligence before leads are contacted or services are presented.
   • Assist with follow-up emails, telephone outreach, and campaign reengagement.
   • Support the development of ideal customer profiles for each target vertical.
2. CRM and Sales Support
   • Enter, update, organize, and maintain prospect and customer information in Salesforce.
   • Track lead sources, contact activity, campaign responses, and follow-up actions.
   • Help ensure that marketing leads are properly transferred to and followed up by the Sales team.
   • Prepare basic pipeline, prospecting, and campaign-performance reports.
3. Marketing Campaigns
   • Assist with the planning, development, rollout, and evaluation of targeted marketing campaigns.
   • Support campaigns promoting FTZ warehousing, FTZ consulting, transportation, office space, and other WTDC services.
   • Help prepare campaign materials, contact lists, messaging, presentations, and follow-up plans.
   • Participate in campaign reengagement efforts for prospects who did not respond during initial outreach.
4. Social Media and Content Creation
   • Create and schedule content consistent with WTDC’s brand, services, company milestones, and industry themes.
   • Support WTDC’s presence on LinkedIn, Facebook, Instagram, TikTok, and X.
   • Assist with written copy, graphics, presentations, short-form content, and campaign assets.
   • Track follower growth, engagement rates, and other relevant performance indicators.
   • Maintain a consistent and professional brand voice across platforms.
5. Email Marketing and Newsletters
   • Assist with preparing and distributing newsletters approximately every two weeks.
   • Build and maintain email-marketing databases using new and existing lead sources.
   • Prepare and deploy targeted email campaigns.
   • Review campaign results, including opens, clicks, replies, and other engagement measures.
   • Help improve contact segmentation and email-list quality.
6. Market and Competitor Research
   • Conduct SWOT analyses of competitors in warehousing, transportation, logistics, and consulting.
   • Research competitor offerings and market pricing.
   • Identify emerging industry and marketing trends.
   • Recommend potential customer segments and new target verticals.
   • Summarize findings in presentations, reports, and internal briefing documents.

The prospecting plan calls for using research and outreach tools to build lists, perform lead due diligence, conduct email and telephone follow-up, and pursue contacts across multiple business verticals.

Qualifications

Required

1. Currently pursuing an associate, bachelor’s, or graduate degree in:
   • Marketing
   • Business Administration
   • International Business
   • Communications
   • Supply Chain or Logistics
   • Public Relations
   • Data Analytics
   • Or a related field
2. Strong written and verbal communication skills.
3. Ability to write clear, professional marketing and business communications.
4. Strong research, organizational, and time-management skills.
5. Ability to manage multiple assignments and meet deadlines.
6. Comfortable communicating with prospective customers by email and telephone.
7. Self-starter who can work independently while collaborating with Sales, Marketing, and Operations teams.
8. Proficiency in Microsoft Office, particularly:
   • Excel
   • Word
   • PowerPoint
   • Outlook
9. Strong attention to detail when working with prospect information, campaign lists, and branded materials.
10. Ability to report to WTDC. This is an in-person opportunity – not hybrid or stay at home.

What We Offer

1. Hands-on experience in logistics technology and process improvement.
2. Mentorship from experienced professionals.
3. Flexible schedule to accommodate academic commitments.
4. Opportunity to make a direct impact on operational efficiency.
5. Access to WTDC Employee Gym and Spa.